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The web site states the following, "Scorpion Optics is a division of Scorpion Outdoor Products, a Canadian company with a long standing reputation for quality and reliability." We noticed that the web site stated " Well known for Scorpion Strings, this Winnipeg based company has quickly become one of the leaders in the Canadian sport optics industry! Credit Card Merchant Services." It also said " Winnipeg, MB R2L 1J3." The header had Rifle Scopes Venom Max Series Rifle Scopes Venom Hi Grade Rifle Scopes Red Hot Series Rifle Scopes Copperhead Series Rifle Scopes Marksman Series Rifle Scopes Spotting Scopes Laser Rangefinders Binoculars Sport Optics Tactical Accessories Red Dot Sights 30mm Scopes Test Optics as the highest ranking optimized keyword. This keyword is followed by Rifle, Rifle Scopes, and Binoculars which isn't as urgent as Rifle Scopes Venom Max Series Rifle Scopes Venom Hi Grade Rifle Scopes Red Hot Series Rifle Scopes Copperhead Series Rifle Scopes Marksman Series Rifle Scopes Spotting Scopes Laser Rangefinders Binoculars Sport Optics Tactical Accessories Red Dot Sights 30mm Scopes Test Optics. The other words shop.scorpionoutdoors.com uses is Bowstrings. Shooting is included and could not be understood by web crawlers.